Adidas launched the ZX Flux shoe as a new minimalist version of its popular 80’s model. Sharing the belief 'less is more' we created a campaign to showcase the shoe's stripped back aesthetic.
Working with animation house Future Deluxe, we created an ongoing series of spots highlighting the ZX Flux's unique skeletal heel structure and the endless designs applied to the simple one-piece upper.
The campaign ran globally in multiple languages across print, television and social. Retailers saw a 70% uplift in sales in the week our campaign went live, resulting in some products selling out globally within 24 hours. Social content generated record numbers of likes and shares and the campaign was so successful, adidas asked us to refresh it for three subsequent seasons.
Role: Creative Lead
